Pneumatic press for the automatic application of transfer labels on reels. Possibility of low pressure printing to avoid fingerprints on fabrics. Automatic positioning of the figures by means of an infrared photocell that allows the press to be used with all types of transfers on reels. Roll transfers between 20 × 20 mm and 250 × 250 mm can be used. It can be used in the printing of colored and metallic ribbons with the help of clichés.